{"id":6231,"date":"2021-03-30T13:33:31","date_gmt":"2021-03-30T17:33:31","guid":{"rendered":"https:\/\/lesexologue.ca\/continuing-sexology-and-psychotherapy\/continue-formation-intervention-psychotherapy-marketing-techniques-therapeutic-ethical-and-legal-issues\/"},"modified":"2021-04-13T12:56:50","modified_gmt":"2021-04-13T16:56:50","slug":"continue-formation-intervention-psychotherapy-marketing-techniques-therapeutic-ethical-and-legal-issues","status":"publish","type":"page","link":"https:\/\/lesexologue.ca\/en\/continuing-sexology-and-psychotherapy\/continue-formation-intervention-psychotherapy-marketing-techniques-therapeutic-ethical-and-legal-issues\/","title":{"rendered":"Continuing education: Intervention\/Psychotherapy Marketing Techniques: Therapeutic, Ethical and Legal Issues"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><a href=\"http:\/\/montreal.lesexologue.ca\/2016\/01\/formation-marketing-psychotherapie.html\" name=\"video\"><\/a><\/h3>\n<div class=\"p1\" style=\"text-align: justify;\">\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"YOUTUBE-iframe-video\" src=\"https:\/\/www.youtube.com\/embed\/5FbsOSf5T6U?feature=player_embedded\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-thumbnail-src=\"https:\/\/i.ytimg.com\/vi\/5FbsOSf5T6U\/0.jpg\"><\/iframe><\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<form action=\"https:\/\/www.paypal.com\/cgi-bin\/webscr\" method=\"post\" target=\"paypal\"><input name=\"cmd\" type=\"hidden\" value=\"_s-xclick\" \/><br \/>\n<input name=\"hosted_button_id\" type=\"hidden\" value=\"TLJ6YUPDL897U\" \/><br \/>\n<input alt=\"PayPal - the simplest and most secure online payment solution!\" name=\"submit\" src=\"https:\/\/www.paypalobjects.com\/fr_CA\/i\/btn\/btn_cart_LG.gif\" type=\"image\" \/> for $250<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.paypalobjects.com\/en_US\/i\/scr\/pixel.gif\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" \/><\/form>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div class=\"Default\">\n<h3>Problems<\/h3>\n<\/div>\n<div style=\"text-align: justify;\">Reflections on the financial and administrative difficulties of a private practice are rarely addressed, as well as their therapeutic and ethical issues among therapists. In addition <b>we dare not approach the marketing of our practices for fear of being perceived as manipulative, mercantile or narcissistic.<\/b> Therapists who are self-employed are rarely seen as entrepreneurs, which brings occupational and financial anxiety due to a lack of knowledge of the professional reality. <b>This mismanagement of his practice creates therapeutic and ethical deficiencies.<\/b> Understanding one&#8217;s relationship with money and the influence on the therapeutic alliance is an issue that is too often relegated to ulterior motives and a taboo in the professions of psychotherapy.<\/div>\n<p>This training will allow you to know the advertising tools of this generation and equip yourself in the face of the evolution of a private practice in psychotherapy.<\/p>\n<div class=\"p1\" style=\"text-align: justify;\"><b>Internet referencing<\/b> has become an essential, but there are <b>several specific strategies<\/b> to know to break into the psychotherapy market.<\/div>\n<div class=\"p1\" style=\"text-align: justify;\"><\/div>\n<h3 style=\"text-align: center;\"><a href=\"http:\/\/montreal.lesexologue.ca\/2016\/01\/formation-marketing-psychotherapie.html\" name=\"video\"><\/a><b style=\"font-family: Verdana, sans-serif; text-align: start;\"><\/b><\/h3>\n<div class=\"p1\" style=\"text-align: justify;\">\n<hr \/>\n<\/div>\n<div class=\"p1\" style=\"text-align: justify;\"><\/div>\n<div class=\"p1\" style=\"text-align: justify;\">You will be led to think about your professional image and use it to your advantage to create <b>a practice that will set you apart<\/b> among the many psychotherapists and psychologists.<\/div>\n<div class=\"p1\" style=\"text-align: justify;\">\n<p>You&#8217;ll also learn the knowledge to manage your private practice on your own: taxes, insurance, financial management, record-keeping software and more. Being self-reliant saves time and money. The diversification of its practice and the benefits of it will be discussed. This training will explore <b>ethical issues and the influence on our therapeutic interventions<\/b> of ignorance on advertising and financial management.<\/p>\n<p><u><i>As the training is online, you have the opportunity to watch it according to your schedule and apply the apprenticeships step by step. You will then be able to better plan the development of your procedures for your clinic. <\/i><\/u><\/p>\n<\/div>\n<div class=\"p1\">\n<hr \/>\n<\/div>\n<div class=\"p1\">\n<hr \/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p><b>11-hour continuing education recognized by the OPQ<strong>(#RA03821-21) <em>and eligible for the OPSQ for formal training ADPs<\/em> <\/strong><\/b><\/p>\n<div class=\"p2\"><\/div>\n<div class=\"p2\">\n<div class=\"p7\"><span class=\"s2\"><b>Training goals<\/b><\/span><\/div>\n<p><span class=\"s2\">1. <u> <a href=\"http:\/\/montreal.lesexologue.ca\/2016\/01\/reflexion-ethique-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">Personal and professional reflection on starting or increasing one&#8217;s private practice<\/a> (45min)<\/u><\/span><\/p>\n<p style=\"padding-left: 40px;\">-Relationship with money and ethical issues<\/p>\n<p style=\"padding-left: 40px;\">&#8211; Relationship with marketing and being a therapist<\/p>\n<\/div>\n<div class=\"p2\">\n<hr \/>\n<\/div>\n<div class=\"p3\">\n<p><b><\/b>2. <a href=\"http:\/\/montreal.lesexologue.ca\/2016\/01\/batir-une-pratique-psychotherapie.html\" target=\"_blank\" rel=\"noopener noreferrer\">Build a private practice in psychotherapy with contemporary marketing knowledge <\/a> (4h)<\/p>\n<\/div>\n<div style=\"padding-left: 40px;\">&#8211; Build your advertising online<\/div>\n<div style=\"padding-left: 40px;\">&#8211; Using social media<\/div>\n<div style=\"padding-left: 40px;\">&#8211; Competition and cooperation: ethical issues<\/div>\n<div style=\"padding-left: 40px;\">&#8211; EAP, webcam session and other services<\/div>\n<div class=\"p3\">\n<hr \/>\n<\/div>\n<div class=\"p3\">\n<p><b><\/b>3. <a href=\"http:\/\/montreal.lesexologue.ca\/2016\/01\/serie-2-comprendre-les-enjeux-ethiques.html\" target=\"_blank\" rel=\"noopener noreferrer\">Understanding the ethical stakes of showing up and selling psychotherapy services <\/a> (2:15)<\/p>\n<\/div>\n<div style=\"padding-left: 40px;\">&#8211; Fear of losing customers and our interventions<\/div>\n<div style=\"padding-left: 40px;\">&#8211; Money and therapeutic efficiency<\/div>\n<div style=\"padding-left: 40px;\">&#8211; How to introduce yourself and sell your services ethically<\/div>\n<div class=\"p3\">\n<hr \/>\n<\/div>\n<div class=\"p3\">\n<p><b><\/b>4. <a href=\"http:\/\/montreal.lesexologue.ca\/2016\/01\/diversification-de-ses-services-pour.html\" target=\"_blank\" rel=\"noopener noreferrer\">Diversification of its services to maintain a balance of professional and financial well-being<\/a> (1h15)<\/p>\n<\/div>\n<div style=\"padding-left: 40px;\">&#8211; Passive income (online product sales)<\/div>\n<div style=\"padding-left: 40px;\">&#8211; Diversifying its services and sources of income<\/div>\n<div style=\"padding-left: 40px;\">&#8211; Change in therapy<\/div>\n<div style=\"padding-left: 40px;\">&#8211; Expanding (hire therapists)<\/div>\n<div class=\"p3\">\n<hr \/>\n<\/div>\n<div class=\"p3\">\n<form action=\"https:\/\/www.paypal.com\/cgi-bin\/webscr\" method=\"post\" target=\"_top\">\n<div class=\"p3\">\n<p>5. <a href=\"http:\/\/montreal.lesexologue.ca\/2016\/01\/gestion-de-ses-finances-taxes.html\" target=\"_blank\" rel=\"noopener noreferrer\">Managing your finances, taxes, insurance: Understanding your legal, tax and ethical practice <\/a> (2:45)<\/p>\n<\/div>\n<div style=\"padding-left: 40px;\">&#8211; CSST, various compulsory and optional insurance<\/div>\n<div style=\"padding-left: 40px;\">&#8211; Managing its finances and budget<\/div>\n<div style=\"padding-left: 40px;\">&#8211; Understanding taxes<\/div>\n<div style=\"padding-left: 40px;\">&#8211; Record-keeping and computer software<\/div>\n<div style=\"padding-left: 40px;\">&#8211; The importance of knowing your finances for entrepreneurial success<\/div>\n<div class=\"p3\">\n<hr \/>\n<\/div>\n<div class=\"p3\">\n<div class=\"p6\"><\/div>\n<div class=\"p7\"><\/div>\n<p><span class=\"s2\"><span style=\"font-family: 'verdana' , sans-serif;\"><br \/>\n<\/span><\/span><br \/>\n<span class=\"s2\"><span style=\"font-family: 'verdana' , sans-serif;\"><br \/>\n<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"p1\"><span class=\"s1\"><b><span style=\"font-family: 'verdana' , sans-serif;\">Trainer and experiences <\/span><\/b><\/span><\/div>\n<div class=\"p2\"><\/div>\n<div class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\"><span style=\"font-family: 'verdana' , sans-serif;\">Fran\u00e7ois has been a sexologist since 2010 and a psychotherapist. He opened an office offering helping relationship services and finally opened his therapy practice following his master&#8217;s degree in 2012. <\/span><\/span><\/div>\n<p>&nbsp;<\/p>\n<div class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\"><span style=\"font-family: 'verdana' , sans-serif;\"> In less than 6 months, Fran\u00e7ois managed to open a full-time private clinic as a sexologist, to offer lectures and workshops alone and in collaboration with other sexologists. It is regularly present in the media<a href=\"https:\/\/ici.radio-canada.ca\/premiere\/emissions\/penelope\">(radios,<\/a> <a href=\"https:\/\/zonefranche.telequebec.tv\/emissions\">television,<\/a>documentaries, <a href=\"http:\/\/plus.lapresse.ca\/screens\/178940b9-70d5-4da4-98e9-586b7e2ef432%7C_0.html\" target=\"_blank\" rel=\"noopener noreferrer\">publication of articles on sexuality).<\/a> Since 2010, he has taught courses in ethics and ethics, sexuality and professionalism, therapist-client relationship and helping relationship <\/span><\/span><span style=\"font-family: 'verdana' , sans-serif;\">3 different schools of naturopathy and massage therapy<\/span><span style=\"font-family: 'verdana' , sans-serif;\">. He also trains medical students at the University of Sherbrooke on sexuality and professional ethics. He is the designer and host of a web series entitled <\/span><a style=\"font-family: verdana, sans-serif;\" href=\"https:\/\/sexcoupletherapy.com\/webvideo_sexuality_sensuality_erotic\/\"><span class=\"s3\">Sensual and erotic education.<\/span><\/a><span style=\"font-family: 'verdana' , sans-serif;\"> <strong>He also trained as a Revenue Canada agent on tax laws in 2016. <\/strong><\/span><\/div>\n<div class=\"p3\" style=\"text-align: justify;\"><\/div>\n<div class=\"p3\" style=\"text-align: justify;\"><span style=\"font-family: 'verdana' , sans-serif;\">In 2017, he became clinical director by creating the <strong>Montreal Sexologist and Psychotherapist Clinic<\/strong> <strong>(CSPM).<\/strong> By employing other psychotherapy professionals, he helps them begin their private practice. He is also a clinical supervisor in the Sexual Crucible approach. He is known for his frankness, professional integrity and drive as a trainer. <\/span><\/div>\n<\/div>\n<div class=\"p3\">\n<div style=\"text-align: justify;\"><\/div>\n<p>&nbsp;<\/p>\n<div class=\"p1\"><span class=\"s1\"><b><span style=\"font-family: 'verdana' , sans-serif;\">Targeted clientele of the training:<\/span><\/b><\/span><\/div>\n<div class=\"p1\">\n<div style=\"text-align: justify;\"><span class=\"s1\"><span style=\"font-family: 'verdana' , sans-serif;\">Are you starting your practice or just want to have more clients in your office? Do you know the ethical issues about the alliance and the interventions <\/span><\/span><span style=\"font-family: 'verdana' , sans-serif;\">therapeutics of advertising, administrative and financial management? Do you want to make a 6-figure salary? <\/span><span style=\"font-family: 'verdana' , sans-serif;\">This training is for you. Choose content based on your business needs and goals.<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/form>\n<\/div>\n<p>[\/vc_column_text][vc_separator color=&#8221;&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Training features<\/h3>\n<ul>\n<li class=\"p1\">Make concrete changes to your practice<\/li>\n<li>Clinical cases relevant ethically and ethically<\/li>\n<li>Essential training at the beginning of practice or to expand<\/li>\n<li>Clarity and usefulness of knowledge<\/li>\n<li>Understanding the difference between private office and the public<\/li>\n<li>Dynamic and comprehensive training<\/li>\n<li>Training bringing enriching reflections on oneself, entrepreneurship and intervention<\/li>\n<li>Increase confidence as a therapist\/intervenor<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_separator color=&#8221;&#8221;][vc_column_text]<\/p>\n<form action=\"https:\/\/www.paypal.com\/cgi-bin\/webscr\" method=\"post\" target=\"paypal\"><input name=\"cmd\" type=\"hidden\" value=\"_s-xclick\" \/><br \/>\n<input name=\"hosted_button_id\" type=\"hidden\" value=\"TLJ6YUPDL897U\" \/><br \/>\n<input alt=\"PayPal - the simplest and most secure online payment solution!\" name=\"submit\" src=\"https:\/\/www.paypalobjects.com\/fr_CA\/i\/btn\/btn_cart_LG.gif\" type=\"image\" \/> for $250<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.paypalobjects.com\/en_US\/i\/scr\/pixel.gif\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" \/><\/form>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text] [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] for $250 [\/vc_column_text][vc_column_text] Problems Reflections on the financial and administrative difficulties of a private practice are rarely addressed, as well as their therapeutic and ethical issues among therapists. In addition we dare not approach the marketing of our practices for fear of being perceived as manipulative, mercantile or narcissistic. Therapists who are self-employed are rarely<\/p>\n","protected":false},"author":2,"featured_media":14583,"parent":6225,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6231","page","type-page","status-publish","has-post-thumbnail","hentry","has-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Continuing education: Intervention\/Psychotherapy Marketing Techniques: Therapeutic, Ethical and Legal Issues &#8211; sexcoupletherapy.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lesexologue.ca\/formation-psychologue-psychotherapeute\/marketing-psychotherapie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Continuing education: Intervention\/Psychotherapy Marketing Techniques: Therapeutic, Ethical and Legal Issues &#8211; sexcoupletherapy.com\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text] [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] for $250 [\/vc_column_text][vc_column_text] Problems Reflections on the financial and administrative difficulties of a private practice are rarely addressed, as well as their therapeutic and ethical issues among therapists. In addition we dare not approach the marketing of our practices for fear of being perceived as manipulative, mercantile or narcissistic. Therapists who are self-employed are rarely\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lesexologue.ca\/formation-psychologue-psychotherapeute\/marketing-psychotherapie\/\" \/>\n<meta property=\"og:site_name\" content=\"sexcoupletherapy.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/couplesextherapy\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-13T16:56:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lesexologue.ca\/wp-content\/uploads\/2023\/09\/formation-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1948\" \/>\n\t<meta property=\"og:image:height\" content=\"1300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@lessexologues\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lesexologue.ca\/formation-psychologue-psychotherapeute\/marketing-psychotherapie\/\",\"url\":\"https:\/\/lesexologue.ca\/formation-psychologue-psychotherapeute\/marketing-psychotherapie\/\",\"name\":\"Continuing education: Intervention\/Psychotherapy Marketing Techniques: Therapeutic, Ethical and Legal Issues &#8211; 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sexcoupletherapy.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lesexologue.ca\/formation-psychologue-psychotherapeute\/marketing-psychotherapie\/","og_locale":"en_US","og_type":"article","og_title":"Continuing education: Intervention\/Psychotherapy Marketing Techniques: Therapeutic, Ethical and Legal Issues &#8211; sexcoupletherapy.com","og_description":"[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text] [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] for $250 [\/vc_column_text][vc_column_text] Problems Reflections on the financial and administrative difficulties of a private practice are rarely addressed, as well as their therapeutic and ethical issues among therapists. In addition we dare not approach the marketing of our practices for fear of being perceived as manipulative, mercantile or narcissistic. 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