Le sexologue.ca – Sexologist in Montreal

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MARKETING TRAINING

$300

Issues

This training will allow you to learn about the advertising tools of the current generation and equip you to face the evolution of a private practice in psychotherapy or psycho-social intervention.

You will also learn the knowledge to manage your private practice on your own: taxes, insurance, managing your finances, record keeping software and more. Being autonomous saves time and money. The diversification of its practice and the advantages of it will be discussed. This training will explore the ethical issues and the influence on our therapeutic interventions of the lack of knowledge about advertising and the management of one’s finances.

As the training is online, you have the opportunity to watch it according to your schedule and apply the learnings step by step. You will then be able to better plan the development of your procedures for your clinic.

ON THE PROGRAM

Training goals

You will also learn how to manage your private practice on your own: taxes, insurance, financial management, record-keeping software and much more. The online training is followed at your own pace, you apply the learning step by step. 12-hour continuing education recognized by the OPQ (#RA07710-26) and eligible for the OPSQ for formal training ADPs.

  1. Personal and professional reflection on starting or expanding your private practice
    • Relationship with money and ethical issues
    • Relationship with marketing and being a therapist
  2. Building a private psychotherapy practice with contemporary marketing knowledge
    • Build your online advertising
    • Social Media Use
    • Competition and cooperation: ethical issues
    • EAP, webcam session and other services
  3. Understand the ethical issues of presenting and selling your psychotherapy services
    • Fear of losing customers and our interventions
    • Silver and therapeutic efficacy
    • How to present yourself and sell your services ethically
  4. Diversification of its services to maintain a balance of professional and financial well-being
    • Passive income (selling products online)
    • Diversify your services and revenue sources
    • Variation in therapy
    • Expand (hire therapists)
    • Online Program and Leveraged Revenue (KAJABI)
  5. Management of your finances, taxes, insurance: understanding your practice from a legal, tax and ethical point of view
    • CSST, various mandatory and optional insurances
    • Managing your finances and budget
    • Understanding Taxes
    • Record keeping and computer software
    • Importance of knowing your finances for entrepreneurial success

In addition, we don’t dare to approach the marketing of our practices for fear of being perceived as manipulative, mercantile or narcissistic.

Internet referencing has become essential, but there are several specific strategies to know to break into the psychotherapy or psychosocial intervention market.

Target clientele of the training

Are you just starting out in your practice or just want to have more clients in your office? Are you aware of the ethical issues on the alliance and therapeutic interventions of advertising, administrative and financial management? Do you want to make a 6-figure salary? Are you a psycho-social worker (sexologist, social worker, psychoeducator, etc.) or therapist (psychotherapist, psychologist)? This training is for you. Choose the content according to your professional needs and goals.

TRAINER

François Renaud

François has been a sexologist since 2010 and a psychotherapist since 2012. After opening a counselling office, in 2017 he founded the Montreal Sexologists & Psychotherapists Clinic (CSPM), where he helps other professionals launch their private practice. Clinical supervisor in the Sexual Crucible approach, he is known for his frankness, integrity and dynamism as a trainer. In 2023, he launched the online program “Rekindling Sexual Desire,” which generated more than $25,000 in less than a year through an ethical marketing strategy, webinar and email list. Since 2010, he has taught courses in deontology and ethics, sexuality and professionalism, therapist-client relationship and helping relationships at 3 different schools of naturopathy and massage therapy. He also received training from a Revenue Canada officer on tax laws in 2016.

Training features

  • Making Concrete Changes to Your Practice
  • Deontological and ethical relevant clinical case
  • Essential training at the beginning of practice or to expand
  • Clarity and usefulness of knowledge
  • Understanding the difference between private and public office
  • Dynamic and comprehensive training
  • Training providing enriching reflections on oneself, entrepreneurship and intervention
  • Increase confidence as a therapist/intervenor

MARKETING TRAINING

$300

Call for a consultation

438-934-1287

Reception

Monday to Friday

9 a.m. to 5 p.m.

Therapy Hours

Monday to Saturday

9 a.m. to 8:30 p.m.

Make an appointment for individual supervision

Book a supervision slot directly in my schedule.